Race car sponsorships are a hard sell these days. In fact, I guess I should say there are no more race car sponsorships, only marketing partners. That’s the hip term at least. It’s difficult to sell a company on the positives of providing financial support to a dirt race team, in part because there just aren’t enough metrics to back up the decision.
Most corporations — the ones with deep pockets — need some way of knowing how the money they are spending is gaining positive returns. MORE