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Daily Dirt

Robert Holman

Robert lives in Lynchburg, Tenn., and is DirtonDirt.com's weekend editor. He also operates Jimmy Gray Motorsports, a Middle Tennessee team.
January 21, 2021

All about sponsors

Jim Butler

Race car sponsorships are a hard sell these days. In fact, I guess I should say there are no more race car sponsorships, only marketing partners. That’s the hip term at least. It’s difficult to sell a company on the positives of providing financial support to a dirt race team, in part because there just aren’t enough metrics to back up the decision.

Most corporations — the ones with deep pockets — need some way of knowing how the money they are spending is gaining positive returns. MORE

January 7, 2021

The last time

We rarely know in advance when it will be the last time. The last goodbye. The last kiss. The last trip. The last victory.

They’re each precious in their own way. I was reminded of that Tuesday as I walked out of the gymnasium at Forrest High School in Chapel Hill, Tenn.

My son’s high school basketball team had just picked up a 20-point victory over the Forrest Rockets. With Riley being a senior — and with the uncertainly that the Covid-19 pandemic has brought — we know this will be the MORE

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