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All Late Models. All the Time.

Your soruce for dirt late model news, photos and video

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A site where advertisers reach the Dirt Late Model community

After launching in September 2007, DirtonDirt.com quickly became Dirt Late Model racing’s home on the Internet as a comprehensive multimedia resource that features broadcast-news-quality video reports, dazzling photo slideshows, informative original journalism, live video broadcasts and more. With a beautifully-designed website that features up-to-date news, the latest results, complete national schedules and detailed histories of dozens of series and events, it’s the perfect place for advertisers to connect with anyone and everyone in the Dirt Late Model community.

Why advertise on the web?

While traditional printed advertisements have their place in dirt racing, advertising on the web has unique advantages. First, advertisements for tracks or products mean that customers viewing them are merely one click from the track website or a manufacturer’s website. Second, advertisements can be placed as soon as the same day as purchase, meaning immediate information, such as a new date after a rained out event, can be quickly put in front of viewers’ eyes.

Who sees the advertisements?

Fans, teams, promoters, drivers and others looking for news, results and information on the Internet’s best resource for Dirt Late Model coverage. Since launching on Sept. 4, 2007, DirtonDirt.com has drawn millions of unique visitors. Some statistics:

• DirtonDirt.com draws regular traffic from all 50 states and more than 150 countries around the world.

• The website receives millions of visits each month and exceeds 15,000 unique users per day during peak events.

• DirtonDirt.com is visited by as many as 100,000 diferent viewers each month.

• Some videos on the site receive as more than 5,000 views.

What types of ads are available?

DirtonDirt.com has developed an array of options advertisers can reach website visitors. From rotating banner ads of many shapes and sizes to video ads to sponsorships of website features to commercials on live broadcasts. DirtonDirt.com can find an affordable spot for your advertisement somewhere on the site that will link you to viewers.

Where do you get the ads?

Simply give us the information for your advertisement, and we’ll have it attractively designed and prepared to your liking. Display advertisements can be static or including extra panels that can provide even more details. Before an advertisement appears, we can supply proofs for your approval.

Are commercials available for live broadcasts?

Certainly, advertisers are a big part of helping us bring live video to fans who can't make it to the racetrack. Typically advertisers sign on for a package that covers an entire season of productions, though occasionally seasonal opportunities are also available.

How do I place my ad?

Please email Andrew Richardson (andrew.richardson@flosports.tv) and detail your interest. He will get back to you as soon as possible with more information.

Sitewide advertisements


  • Video ad (rotating): $600 per month
  • Banner ad (rotating): $500 per month
  • Secondary ad (rotating): $450 per month
  • Permanent logo: $400 per month
  • Tri-ad (rotating): $400 per month
  • Other: Contact for pricing


DirtonDirt.com advertising testimonials

  • “Keyser Manufacturing and Integra Shocks are proud to be associated with DirtonDirt.com. Anytime you have a avenue to communicate directly with customers in the Dirt Late Model industry, it is vital to take of that opportunity. DirtonDirt.com puts our brand at the fingertips of thousands of customers and prospective clients on a daily basis, 24 hours a day, 365 days a year!”

    — Scott Keyser, Keyser Manufacturing
  • “When the DirtonDirt.com idea was first announced, I was skeptical on whether or not this type of coverage would catch on. But after meeting Michael and Amber then working with them along with Todd Turner, I saw early in that they were very professional, and this type racing news coverage was the future. As far as advertising, we feel it is one of our best avenues in today’s market to reach our potential customers.”

    — Mark Richards, Rocket Chassis
  • “I like that I can get all my Dirt Late Model information in one spot … all the race updates and what’s going on in the Dirt Late Model world is in one place. I like that it’s only Dirt Late Models and that’s the main focus. DirtonDirt.com is
 also a good place
 to advertise!”

    — Vic Hill, engine builder and racer
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