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All Late Models. All the Time.

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Daily Dirt

Robert Holman

Robert lives in Lynchburg, Tenn., and is DirtonDirt.com's weekend editor. He also operates Jimmy Gray Motorsports, a Middle Tennessee team.
July 19, 2012

Sponsorships (big and small)

Sponsors are hard to come by in this sport. When you get one, you should cherish it.

I’ve always thought that when it comes to sponsoring a dirt Late Model race team, a sponsor had to have at least two of three very key characteristics. Obviously they had to have plenty of money. Deep pockets are a must in this sport.

Second, they have to love dirt racing. This is a big one.

Let’s face it, for those on the outside, if you don’t understand this sport, you simply don’t get it. If you don’t MORE

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