Gateway announces title sponsor
As part of a multiyear agreement, VP Racing Fuels has acquired title partnership for the largest indoor stock car race in 34 years, the VP Racing Fuels Gateway Dirt Nationals.
The event for Super Late Models and modifieds, with more than 400 drivers from 30 states and Canada register, is scheduled for Dec. 15-17 at the Dome at America’s Center in St. Louis, Mo.
“Our experience with event sponsorship has been primarily at the product level, but when we saw the opportunity to partner with the Gateway Dirt Nationals as the title sponsor, we couldn’t pass it up,“ said Chris Wall, VP’s chief marketing officer. “It’s a perfect platform not only to promote our race fuels but our newer product lines. There’s already been extraordinary positive buzz about this event and we look forward to working with (event co-promoter) Cody (Sommer) and his team to keep it growing for many years to come.”
Along with its title sponsorship, VP will also be the official fuel of the event and provide exclusive trackside fuel service. VP also plans to promote non-racing product lines including VP Madditives and VP Small Engine Fuels.
The inaugural event includes a $20,000-to-win finale for Super Late Models and $10,000-to-win event for modifieds. For more information, visit GatewayDirt.com, or follow details on social media via @GatewayDirt or Facebook.com/GatewayDirt.