Throughout my career in racing, I've tried to pay careful attention to trends and ideas used by promoters and racers that seem to benefit those that are using them. Ten years ago we had a few magazines and newspapers to help spread the word of what was going on in racing. Other than that it was word of mouth, an occasional newspaper ad or a flier at the local auto parts store.
While all of those were fairly good methods they didn’t reach much of the potential audience. How many times “back MORE