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Kelley Carlton

Kelley Carlton lives in Woodruff, S.C., and is the director of the Ultimate Super Late Model Series. He also operates a marketing, public relations and event management firm.
September 22, 2011

Are you antisocial?

Throughout my career in racing, I've tried to pay careful attention to trends and ideas used by promoters and racers that seem to benefit those that are using them. Ten years ago we had a few magazines and newspapers to help spread the word of what was going on in racing. Other than that it was word of mouth, an occasional newspaper ad or a flier at the local auto parts store.

While all of those were fairly good methods they didn’t reach much of the potential audience. How many times “back MORE

September 6, 2011

Southern view of the World

Well it’s that time of year again and the World 100 — the granddaddy of the all — is right around the corner. And while the race has changed somewhat over the last few years, and it is by no means the richest race of the year, I would venture to say that there isn’t a Dirt Late Model driver out there today that doesn’t dream of putting that beautiful globe trophy in their trophy case.

So I wanted to take a look at some of our Southern guys headed to Eldora Speedway. Obviously two of the MORE

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