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DirtonDirt.com

All Late Models. All the Time.

Your soruce for dirt late model news, photos and video

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A site where advertisers reach the Dirt Late Model community

After launching in September 2007, DirtonDirt.com quickly became Dirt Late Model racing’s home on the Internet as a comprehensive multimedia resource that features broadcast-news-quality video reports, dazzling photo slideshows, informative original journalism and more. With a beautifully-designed website that features up-to-date news, complete national schedules and detailed histories of dozens of series, it’s the perfect place for advertisers to connect with anyone and everyone in the Dirt Late Model community. The professional look of the extensive site — with separate sections for National, North, South, Midwest, West, Weekly and Crate racing — also gives advertisers the perfect opportunity to target certain parts of the country or certain types of dirt racers.

Why advertise on the web?

While traditional printed advertisements have their place in dirt racing, advertising on the web has unique advantages. First, advertisements for tracks or products mean that customers viewing them are merely one click from the track website or a manufacturer’s website. Second, advertisements can be placed as soon as the same day as purchase, meaning immediate information, such as a new date after a rained out event, can be quickly put in front of viewers’ eyes.

Who sees the advertisements?

Fans, teams, promoters, drivers and others looking for Dirt Late Model news, results and information on the Internet’s best resource for Dirt Late Model coverage. Since launching on Sept. 4, 2007, DirtonDirt. com has drawn tens of thousands of unique visitors to the site. Some statistics:

• The site draws millions of hits during the biggest events. During 2009 Georgia-Florida Speedweeks, the site had 6 days of 2 million or more hits, and drew as many as 11,000 unique users in a single day!

• During February 2009, the site averaged 1.29 million hits per day!

• Some videos on the site receive as many as 4,000 views!

How much do ads cost?

Advertising positions are priced to suit anyone’s needs. From a $50 display ad that will target a particular region to a $475 top-of-the-page display ad that will appear throughout the site, DirtonDirt.com can find an affordable spot for your advertisement.

Where do you get the ads?

Simply give us the information for your advertisement, and we’ll have it attractively designed and prepared to your liking. Display advertisements can be static or including extra panels that can provide even more details. Before an advertisement appears, we can supply proofs for your approval.

How do I place my ad?

Call Michael Rigsby at (309) 824-8495 or Amber Vander Pluym at (618) 570-8352. Or you can email either of them at michael@dirtondirt.com or amber@dirtondirt.com.

Sitewide banner advertising

• Banner ad (rotating): $425 per month

• Secondary ad (rotating): $350 per month

• Tri-Ad (rotating): $250 per month

• Primary logo (permanent): $250 per month

• Secondary logo (permanent): $200 per month

Video promo advertising

• Eldora package (ads preceding every video from Dream and World 100): $500

• Crown-Jewel package (ads preceding every video from a Crown Jewel weekend): $300

• Standard package (ads preceding up to three videos from a regular-season event): $150

• VideoCast (ad preceding midweek feature): $100

Call for other advertising opportunities (such as on slideshow pages), for advertising on individual regional pages, or for long-term advertising rates!

DirtonDirt.com advertising testimonials

  • “GRT has been on board with DirtonDirt since the start. We are well-satisfied with the publicity the site has produced for Team GRT and our valued customers."

    — Joe Garrison, GRT Race Cars
  • “I rely on DirtonDirt to provide me up-to-date results on dirt races throughout the entire United States. ... But the biggest part of the website that I and my business rely on is the videos from the races. I can actually watch the cars that run our products and the track conditions that they are running in and use this information Monday morning when I’m talking to them about the race. The video coverage actually puts me at that race without me actually being there. I have found that to be a very useful tool when talking to customers."

    — Scott Keyser, Integra Shocks
  • “When the DirtonDirt.com idea was first announced, I was skeptical on whether or not this type of coverage would catch on. But after meeting Michael and Amber then working with them along with Todd Turner, I saw early in that they were very professional, and this type racing news coverage was the future. As far as advertising, we feel it is one of our best avenues in today’s market to reach our potential customers.”

    — Mark Richards, Rocket Chassis
 
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